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What's new in the Spring Festival holiday?

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发表于 2019-1-20 21:49:53 | 显示全部楼层 |阅读模式
What's new in the Spring Festival holiday? On January 20th, according to the latest report of Ctrip.com, the Chinese tour of this year's Spring Festival has changed from a large group to a small group. On average, there are only 3.3 private “private groups”, and the number of tourists has doubled. Chinese tourists who have been accustomed to forming large group tours with strangers for decades are changing, focusing on privacy and returning to the family.
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Ms. Zhou, who works in Shanghai, made a big decision this year. The parents from the northeast and the in-laws of Shandong went to Anhui Huangshan for a big year. The reason why she chose to travel for the New Year is because she and her husband are not willing to go to each other's hometown for the New Year. "The Chinese New Year is a group of rounds, and you can start to worry about who you go to two months in advance every year. Every time this time, the family atmosphere is very tight." Ms. Zhou told reporters that she learned from the university students who opened the tour store this year. A new model - "private group", can be a family independent group, special car guide, flexible time and do not have to worry about doing a raid to check the line, she suddenly appeared in the blink of an eye, reported an overseas private tour of Anhui in Ctrip . "Do not have to follow the big team to run, do not need hard self-help tour, this product goes to Nanping Huizhou farmhouse experience to sit on the fire bucket, paste the pair, the ancient temple pray, eat peach, do the farmer dinner, full of taste, family on the journey The Chinese group has a round and a big year."

With the approaching peak of the Spring Festival travel, the tourism market has entered the final closing stage. From the perspective of this year's market trends, the needs of the travel groups and the product characteristics of the group tour have seen new changes, deep experience, personalized customization, Intimacy has become a hot word around the Golden Week tour this year, and the new trend of tourism has changed significantly. This trend can also be seen from the "2018 Private Group Tourism Trend Report" released by Ctrip, the largest online travel agency in China. The data shows that the growth rate of private groups registered through the Ctrip platform in 2018 reached 150%, while the number of overseas private groups was even higher, reaching 240%. In the Spring Festival of 2019, the number of people choosing private groups has more than doubled compared with the same period last year.

It is not difficult to see that with the family, the couple, the middle class, and the young individual who pursues individuality, the private needs, such as privacy, flexibility, deepening, and re-experience, continue to rise. Exquisite small groups gradually emerged from the crowd's vision. The family with “there are old and small” is the target customer group of private group products. A group of independent members, enjoy a car exclusive tour guide, 24-hour customer service consulting service, and flexible adjustment of departure time and sightseeing order according to customer needs. Most tourists commented that the reason why they choose a private group with a high price is to value the products without being disturbed by strangers. Let the family reunite and fully enjoy the family atmosphere.

“The average number of orders can be seen. The trend of large groups becoming small groups is very obvious.” Ctrip and group tour experts analyzed that the average number of orders for outbound private groups is 3.3, and the average number of domestic private groups is 3.7. Compared with the outbound tour groups of up to thirty or forty people, the number of private groups is only one tenth. According to Xu Hongpeng, a tour guide of the Ctrip Private Group of Hokkaido, the Chinese tourists he received in the past two years mainly consisted of small groups of private cars and private groups. In his view, nearly 60% of Chinese tourists are self-contained and private groups. An Alpha can accommodate up to 9 people, sometimes two parent-child families, so the price can be more favorable.

Ctrip travel data shows that parents, couples and parents with their parents prefer to choose private groups. Among them, the proportion of parents and children is the highest, 43%, followed by couples, 24%; with parents spending 10%. Among the parent-child family, the proportion of private groups is 12% more than that of group tours. What age-level tourists are more willing to choose a private group? According to Ctrip's 2018 data, the private group has 70% and 19% of the population after the 70s and 80s, respectively. The quality of travel is high, and the convenience of peace and privacy is that they choose private. The main reason for the regiment. The "lazy economy" also led the young people who did not care about after 90s and 00, and the proportion of private groups registered exceeded the proportion of the corresponding groups in the group tour.
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In 1995, Xiao Li and his girlfriend signed up for the Spring Festival holiday in Hokkaido on the Ctrip platform. According to Xiao Li, there is not much speculation with strangers. It is the main reason why he chose a private group. "I want to get married with my girlfriend next year. I don't plan to go home for the New Year this year. I want to use the holiday to have a sweet meal. The private group can be a group of two. We are usually busy with work. We don't have time to do our own strategy. But enjoy a full set of customized services, independent drivers and independent guides, the whole process is more interesting than free travel." What is the price of private groups? Xiao Yiyuan, the person in charge of Ctrip's outbound travel, said that because the private group's air tickets, hotels, car guides, and ground connections should be arranged for small teams, the group fees are generally about 20% to 30% higher than regular group tours. The per capita booking fee for the private group leaving the country in 2018 is 9678 yuan. The most expensive one is a couple of honeymooners from four countries in Europe, spending 65,500 yuan per capita.

Where do the tourists who like to leave the private group come from? Ctrip data shows that the top ten departure cities for the 2018 private group are Shanghai, Beijing, Guangzhou, Nanjing, Hangzhou, Shenzhen, Tianjin, Chongqing, Chengdu and Wuhan. Chengdu tourists are the most embarrassing, spending 10,538 yuan per capita, followed by Beijing and Chongqing, spending 10081 yuan, 10052 yuan respectively. With the change of the concept of tourism consumption among Chinese people, private groups have gradually become popular in the second and third tier cities in the past two years. According to Ctrip's outbound travel data, the number of registered private groups in Zhengzhou, Chongqing, Xiamen, Tianjin and other “new first-line” cities has increased by more than 400% year-on-year. Zhengzhou has the highest growth rate, up by 658% year-on-year.

The most popular destinations: foreign Japan, domestic Hulunbeier is different from group tour, private group travel destinations, Japan, Indonesia, Singapore and other pressure on Thailand to become a popular king. Ctrip data shows that the top ten overseas private group destinations of 2018 are: Japan, Indonesia, Singapore, United Arab Emirates, the United States, Thailand, Cambodia, Hong Kong and Macao, Vietnam and Mauritius. The list of domestic destinations of private groups is: Hulunbeier is the most popular, and Harbin is the most expensive 6700 yuan per person.

In addition, domestic private groups are also popular. According to Ctrip data, tourists who signed up for domestic private groups in 2018 doubled last year. The cost per person for booking a product is 4,482 yuan. According to Ctrip's tourism data, Hulunbeier, Lijiang, Guilin, Xishuangbanna, Tengchong, Sanya, Lanzhou, Harbin, Xiamen, and Daocheng rank among the top 10 domestic private group destinations that are most popular among tourists in 2018. Going to Harbin Ice and Snow Tour is the most expensive, with a per capita spending of nearly 6,700 yuan, followed by Lanzhou and Hulunbeier.

Economic Observer Network Trainee Wu Xiaofei, Vice President of the Chinese Finance Association and former Director of the Financial Research Institute of the Ministry of Finance, Jia Kang, recently mentioned the tax reduction and fee reduction at the 10th China Economic Prospect Forum held in Beijing, and suggested that it should be upgraded as soon as possible. The pension fund-raising mechanism has been transferred to the northeast to save the eyebrows with the rolling reserve of the South for many years. Jia Kang said that after the comprehensive "business (tax) change (VAT)", China's largest tax - value-added tax, needs to be further reduced. The demands of enterprises and the public are also very obvious. Of course, China’s tax reduction will not be able to circumvent this first major tax. In addition, corporate income tax, which is highly concerned by enterprises and society, and tax reduction arrangements given by the State Council also focus on small and medium-sized enterprises, especially small and micro enterprises.

Jia Kang believes that the tax cuts are not enough, and the burden on the corporate and social levels is mostly off-tax. Tax reductions must be accompanied by reforms. For example, how to reduce the “five insurances and one gold” and the social security expenses exposed by individual tax reforms, we must quickly lower the standard contribution rate, especially the most important basic pension contribution rate. To implement the specifics, we should upgrade the overall pension system of the whole society as soon as possible, and combine the at least dozens of reservoirs that have been dispersed before, and its integrated replenishment function will be improved immediately. Transfer to the northeast to save the eyebrows, the contribution rate will have room for downward adjustment. "This kind of reform is to break through the obstacles of the original vested interests. It is necessary to take practical steps and take advantage of the reform of the tax and non-tax linkage."

Jia Kang also revealed that the priorities of the three major tasks of fiscal reform determined by the Third Plenary Session of the 18th CPC have changed, and the rationalization of the fiscal system has become a top priority. Jia Kang introduced that after the Third Plenary Session of the 18th CPC Central Committee, the first reform plan approved by the Central Political Bureau was the supporting reform of fiscal and taxation, clearly pointing out the three major reform tasks: budget reform, tax reform, and rationalization of central and institutional reforms. At that time, there was a very clear timetable, that is, the key points of fiscal and tax reform and the basic things to be done in 2016. "Unfortunately, under the constraints of reforming the conditions in the deep water area, until now, it is impossible to say that the key points in the fiscal and taxation reform plan approved by the Politburo after the 'Three Plenary Sessions' have been made."

In streamlining the financial system, the central government is required to shape financial system arrangements with clear powers and responsibilities, coordinated financial resources, and regional balance. Jia Kang said that from the theoretical perspective of finance and economy, the relationship between the central and local governments must optimize the distribution of government and market entities, as well as public power subjects and citizens and taxpayers. The central and local governments, governments and enterprises, public rights systems and citizens, the three basic economic relations must adapt to the reform goal of the socialist market economy with Chinese characteristics and adapt to the inherent requirements of modern state governance. Second is the tax reform. Jia Kang stressed that the focus of the tax reform is to build a local tax system. In real life, the problems of grassroots financial difficulties, hidden liabilities, and so-called land finance that local governments have been paying attention to in recent years are related to the short-term behavior of local governments.

To solve the above problems, Jia Kang said that the basic idea can be sketched as: to rationalize the source of the system from the central to the local. The highest authority, the People's Congress, authorizes the administrative system in the form of clear regulations, and the central and local governments are authorized to form clear government functions. Corresponding to the right of affairs, it is an actionable responsibility that can be linked to the budget account. At the operational level, the past five levels of framework should not be extended, and the three-tier framework of central, provincial, municipal, and county levels should be realized.

Finally, budget reform. Jia Kang believes that in the process of promoting budget reform, in addition to further improving transparency, so that all sectors of society can more and more know the scope, direction and key points of government activities represented by government budget information, in the specific form of management, it is necessary to attack Difficult, three years rolling budget, from the central to the local operation. He said that the budget agency must have three years of predictive ability for economic and social development. Considering the variables and factors of financial resources and expenditures in the three-year period, based on the biased prediction results, it can be compiled in real life. Prediction of meaning. “People have criticized the problems of spending money and so on at the end of the year. The technical reasons and management reasons here are directly related to the budget operation plan of each year. We must break through such limitations. How budget reform is fully included in performance management, This will be a more difficult exploration process.

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