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More and more 00 children are fond of singing and dancing

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发表于 2018-8-2 17:18:43 | 显示全部楼层 |阅读模式
More and more 00 children are fond of singing and dancing
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The Tencent published the 00 post Research Report

With the first batch of 00 coming into adulthood, their new era of consumption is about to open. Earlier, Tencent social insight, Tencent social advertising joint Tencent CDC released the post 00 Research Report. It is reported that the data, based on the data of the Tencent, has been studied and analyzed for half a year, collected 72 online journals after 00, and collected more than 15 thousand questionnaires in depth interviews after 24 00, and obtained the values and consumption outlook after 00.

"The only two generation" pursuit of equality and independence

Since the implementation of the family planning policy at the end of the 70s of the last century, the second child policy has been fully open in recent years, so the majority of the 00 children are only children of the only child, which is a group of "only two generations". The survey found that most of the 00 parents have a high level of education, which makes them more open and more tolerant to the maintenance of their children. In a more equal family relationship, the Post-00 generation has a more equal voice and can express their true thoughts in front of their elders.

According to the survey data, it is shown. 66% of 00 will be able to accomplish many important decisions independently, and 53% of 00 will be able to express their thoughts before their elders. 69% of 00 will ask for expert advice before they encounter problems. More independent self-reliance, less excessive dependence, the primary family for 00 is not only a warm harbor, but also the source of resources, they will actively obtain resources to the family to develop their own interest areas, from this point of view, 00 after the unprecedented reality of the younger generation.

Big impact on mobile Internet

Because of the relatively lack of materials in the past, science and technology is not very developed, many 00 before they were able to grow up to contact the Internet, a lot of social cognition of society is relatively lagging. 00 after the birth of the computer, smart phones from primary school have been accompanied by their growth, the wide range of knowledge channels is epoch-making, too many ways to let them come into contact with the new information in various fields, for the perspective of the minors, the 00 is a huge generation.
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Because of this, in the mobile Internet environment, social networking becomes their strength. On different social platforms, they tend to express themselves with different personalities and learn how to shape a more pleasing image from an early age. 69% of the respondents said, "they will show different personal images on different platforms."

At the same time, the burden of class after 00 is heavier. According to the data of China Youth Research, 00 of the after-school tutoring time is three times after 90s. As young parents have higher expectations for their children and are relatively rich in life, they will read various training classes after 00 to improve their children's personal skills. In the limited extracurricular, 00 after the pursuit of the personality of the more fanaticism, persevering in the Internet resources to find the most suitable for their own field, and to the deep excavation, and the online popularity of the various 00 songs, dancing, hip-hop singing short video enough to prove.

More willing to "buy" for interest

As the family environment is more abundant after 00, parents pay more for their pocket money, which makes 00 more favorable economic conditions, so that they can dig deeper into their favorite areas and have a little more self-awareness of their lives. At the same time, with the help of the Internet, they are able to understand the consumer brand faster, understand the way the social media operate, and get better consumption experience at a faster speed and more objective mentality. The survey shows that they think that domestic brands are not inferior to foreign brands. In the era of globalization, "imported products" are no longer rare. They tend to use the experience of the products. With the continuous improvement in the quality of domestic products, they lock their eyes more in the national product brand, and are driven by the star effect. The domestic brands, led by OPPO, vivo and HUAWEI, captured a large number of 00 hearts.

On the other hand, compared to blind pursuit, more than 00 of them aspire to focus and have faith in brands and idols. They are more likely to invest in the fields they are good at. They hope that the brands and idols they consume will know the stories behind the brand and the idols, not only with the consumption of others. 92% of 00 think idols should stick to their interests, 62% of 00 think they are willing to pay for their interests. They will define themselves in a deep insight and creation in a certain field, and invest more time and money into it.

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